How do you go about choosing a digital advertising screen when there are so many options available on the market? We’re here to help!

If your organisation is looking for a creative and eye-catching way of attracting customers, it’s likely that you’ve thought about investing in digital signage technology. With its variety of form factors, price points and features, digital signage displays offer a way to market your products that is unique. If you’ve ever browsed the internet for a digital signage display, however, you’ve probably also noticed that it’s a crowded marketplace and choosing a digital signage display can be a daunting task.

If you’re in the market for a digital signage display, you’ve come to the right place! Let’s explore some of the key factors you need to consider when it comes to choosing a digital signage display, starting with some of the different forms of display.

Monitor-based solutions

Displaying digital signage content on a consumer-grade monitor or TV is an attractive proposition to many people as it – in theory – represents great value for money. These displays are affordable, widely available, and support a huge range of input devices as standard, but are they really as good as they seem?

The main issue with choosing a non-industrial monitor or TV as your digital signage display is longevity. The vast majority of consumer-grade display technology is not manufactured to be able to withstand the heavy workloads often demanded from digital signage displays.

Use cases

Small/medium-sized enterprises

Startups – used to display advertisements to visiting clients and generate buzz for new products

Retail stores and fast food restaurants

Video walls

So, you’ve decided that a consumer-grade display setup is not the way to go to display digital signage content, what’s the next step? Well, for many, the next step up is a video wall setup. Video walls combine the ease of use and wide range of compatibility that you would expect from a consumer display with industrial build quality and tolerances.

Video walls are purpose-built to meet demanding requirements and are built to run for tens of thousands of hours in 24/7, 365 days a year operation.

Another advantage of video walls is that they offer dual redundancy. This means that if one source of power to your video wall fails, there will be another in place to take over. This is vital for organisations that require 24/7 operation from their display technology and ensures that there is no downtime.

Use cases

Museums and heritage venues, as part of an exhibition

Office reception areas – often used as advertisement space above reception desks

Entertainment venues and sporting stadiums

Projection technology

Projectors can be a great way to display large-scale digital signage content, particularly if you’re dealing with budget limitations that prohibit you from investing in a video wall. You can manage content on a projector using a content management system using a PC or tablet, so you can quickly and easily adapt the display to suit new requirements as they emerge.

Use cases

Sporting and entertainment venues to display video and image content, as well as scores at sports venues

Museums and heritage venues to display dynamic content and create immersive multimedia experiences, just like we created for the National Centre for the Written Word

Dedicated advertising displays

Arguably the most effective way of displaying digital signage content is using a dedicated advertising display or kiosk. Using vivid, high-resolution display technology to showcase your digital signage content and attract new customers.

Many advertising displays can also be touch-enabled, opening up a world of opportunities for your customers, clients and visitors to interact with your digital signage content.

Use cases

Retail stores to display offers, advertisements and interactive product ranges

Fast food/quick service restaurants to display menus and advertisements

Public spaces such as city centres, train stations, shopping malls to display adverts, announcements, local news and information

If you’re looking for a supplier of digital signage technology that understands your requirements and will work with you to find the perfect solution, Kuusoft is ideal! We offer a wide variety of digital signage technology to suit all of your needs.

We’ll take you through each stage of the process of choosing a digital signage display solution, from consultation and choosing the perfect hardware for you through to software configuration, installation and after-sales support. Get in touch with a member of our expert team using the button below and we’ll take you through the process of choosing a digital signage display!